Unveiling Roll-Up Banners in Dubai: Your Guide to Impactful Displays
For businesses aiming to make a significant visual impact, professional roll up banner printing Dubai offers an unparalleled blend of versatility and convenience, acting as a crucial element in any marketing toolkit. These portable displays are indispensable marketing tools, perfect for attracting attention at busy events or enhancing a brand’s presence in retail spaces across the UAE. Often referred to interchangeably as pull-up banners or retractable banner stands (Zahrat Al Madina Printing), understanding their features, design principles, and local market specifics is crucial for maximizing their effectiveness. This guide will equip SMEs and event marketers with the knowledge to select, design, and procure the ideal roll-up banners for their specific needs in Dubai.
Key Takeaways
- The standard and most popular roll-up banner size in Dubai is 85 cm x 200 cm, offering a balance of visibility and space efficiency.
- Costs for a basic unit typically start from 140-150 AED (β $38-41 USD) as of 2024, with attractive bulk discounts available for larger orders.
- Roll-up banners are highly portable, weighing between 2kg and 5kg, and can be easily set up by one person in under 30 seconds without any tools.
- Effective design mandates high-resolution images (at least 300 DPI), concise text, a clear call-to-action (CTA), and strategic logo placement at the top for immediate brand recognition.
- Local suppliers in Dubai provide rapid turnaround services, including same-day or next-day printing and delivery for urgent requirements.
Understanding Roll-Up Banner Essentials: What You Need to Know
A roll-up banner is a highly effective, portable display solution consisting of a vibrant, printed graphic that skillfully retracts into a sturdy metal base, commonly known as a cassette. This clever retractable mechanism allows for effortless transport and quick setup, making it a favorite for dynamic marketing environments such as trade shows, product launches, and in-store promotions. When the event concludes, the graphic simply retracts back into the base, protecting it from damage and preparing it for the next use.
The core benefits of these banners are their exceptional portability and ease of use. They are designed to be lightweight, typically weighing between 2kg and 5kg, making them easy for a single person to carry. Each unit usually comes with a convenient carry case, further enhancing its transportability and protecting the banner during transit (Merchlist, 2025-11-25). This makes them ideal for marketing teams frequently moving between various events across Dubai and the broader UAE. Setting up a standard roll-up banner is remarkably simple and fast, often achievable by one person in under 30 seconds without requiring any special tools (Display Wizard). This combination of quick deployment and easy transport highlights why pull up banner Dubai options are a go-to for marketers who need versatile and impactful displays on the go.
Roll-Up Banner Sizes in Dubai: Choosing the Right Dimensions
When planning your visual display, selecting the correct size for your roll-up banner is paramount for ensuring optimal visibility and impact. The most popular and widely adopted roll up banner sizes Dubai has to offer for exhibitions, conferences, and retail events is 85 cm x 200 cm (Medium, 2024-10-16). This standard dimension strikes a crucial balance: it’s large enough to command attention and convey detailed information, yet compact enough to fit comfortably into most standard booth spaces or retail aisles without overwhelming the area. Its universal acceptance also means that accessories and replacement parts are readily available.
Beyond this highly popular standard, the Dubai market also offers other common sizes to cater to diverse display needs. These include:
- 100 cm x 200 cm: Slightly wider than the standard, offering more visual real estate for complex graphics or more text.
- 120 cm x 200 cm: Provides an even broader canvas, excellent for capturing attention in larger venues or when a bolder statement is needed.
- 150 cm x 200 cm: The widest common option, ideal for grand entrances, large exhibition halls, or situations where you need maximum visual presence from a distance.
When choosing the appropriate size, carefully consider two key factors: the available display space at your venue and the typical viewing distance of your audience. Taller or wider banners, such as the 120×200 cm or 150×200 cm options, are excellent for larger halls, outdoor events, or when you need your message to be seen and understood from afar. Conversely, the standard 85×200 cm size works exceptionally well for tighter spaces, smaller booths, or close-up interactions where the audience will be closer to the display. Always measure your intended display area beforehand to ensure your chosen banner fits perfectly without obstructing walkways or other exhibits.
Decoding Materials & Stands: The Foundation of Your Banner
The durability, visual appeal, and overall longevity of your roll-up banner heavily depend on the quality of its printed material and the robustness of its stand mechanism. Choosing wisely ensures your investment continues to deliver professional results event after event.
Popular Materials for Durable & Vibrant Displays
A range of materials is commonly used for roll-up banners, each offering distinct advantages in terms of durability, print quality, and finish. These materials are engineered to support modern digital printing techniques, ensuring your graphics look sharp and vibrant.
- PVC (Polyvinyl Chloride) / Vinyl: This is a widely used and versatile material. Vinyl banner printing Dubai is a popular choice for its inherent durability, flexibility, and excellent ability to reproduce vibrant print colors. PVC banners are suitable for both indoor and controlled outdoor use. However, it’s crucial to select quality PVC; cheaper alternatives can be prone to edge curling over time, which can significantly detract from a professional appearance (Premier Signs). High-grade PVC, often with a grey back, mitigates this issue and ensures better opacity.
- Polyester: Offering a more premium feel, polyester material often provides a sophisticated, non-glare matte finish, making it ideal for high-end corporate events, conferences, and professional presentations. It is also notably lightweight, highly wrinkle-resistant, and significantly less prone to curling compared to standard PVC, maintaining a pristine look even after repeated use (Premier Signs). The fabric-like texture can also convey a higher perceived value.
- Blockout Material: This specialized material is engineered with an opaque layer, usually a grey or black interleaf, embedded within its structure. Its primary function is to prevent light from passing through the banner, ensuring that the support pole, direct sunlight, or any objects positioned behind the banner remain completely invisible. This feature is critical for maintaining visual integrity, especially in brightly lit environments or when displaying double-sided banners, ensuring your graphic remains crisp and free from shadows.
A significant and growing trend in banner printing, reflecting global sustainability efforts, is the increasing use of eco-friendly and sustainable materials. Some forward-thinking suppliers in Dubai are beginning to offer greener options, such as PVC-free films or recyclable polyester, providing environmentally conscious businesses with alternatives (Spectrum Sustainable Printing Solutions, 2025-01-01).
Modern digital printing technologies are now standard in Dubai, delivering exceptional quality. These include:
- UV Printing: Utilizes ultraviolet lights to cure ink as it’s printed, resulting in highly durable, scratch-resistant, and fade-resistant graphics. UV inks produce vibrant colors and are excellent for outdoor applications due to their resilience against sunlight.
- Eco-Solvent Printing: Uses biodegradable solvents that are less harmful to the environment compared to traditional solvent inks. Eco-solvent printing produces high-resolution, vibrant, and durable graphics suitable for a wide range of indoor and outdoor applications (Merchlist, 2025-11-25).
Exploring Roll-Up Banner Stand Types and Accessories
The stand, or cassette, is the foundational component of your roll-up banner, housing the graphic and its retraction mechanism. Various types are available, each catering to different budgets, usage frequencies, and aesthetic preferences.
- Standard Stands: These are typically the most budget-friendly options, characterized by their lightweight construction and basic mechanism. They are perfectly suitable for occasional use, short-term promotions, or when cost-effectiveness is the primary concern. They offer a functional and reliable display without excessive features.
- Premium Stands: Designed for enhanced durability and a more polished aesthetic, premium stands feature more robust construction, heavier-gauge metal, and often a sleeker finish. They offer superior stability, making them ideal for frequent use, high-traffic events, or when a more sophisticated and professional appearance is desired. Their improved mechanisms ensure smoother retraction and longer lifespan.
- Double-Sided Stands: As the name suggests, these stands allow for two separate graphics to be displayed back-to-back. They are ideal for maximizing visibility in open spaces, such as exhibition aisles or retail floors, where traffic flows in multiple directions. They enable you to convey different messages or reinforce branding from any angle.
- Outdoor Stands: Engineered to withstand environmental elements, outdoor stands feature weather-resistant materials, heavier bases, and sometimes spring-loaded poles to allow for wind deflection. These are essential for external events, outdoor markets, or any situation where your banner will be exposed to wind, light rain, or direct sunlight.
- Wide-Base Options: These stands come with a broader and more stable base, often without visible feet extending from the sides. They provide greater inherent stability and present a more substantial, high-end appearance compared to stands with discreet feet (Al Mariya Design Spot, 2025-08-08).
Beyond these traditional roll-up systems, the market now offers an increasing variety of banner stands, including curved, straight, and tensioned fabric systems. These alternatives provide more dynamic and aesthetically diverse display options, allowing businesses to create truly unique and eye-catching presentations (Print & Cut, 2025-02-03).
To create a more interactive and engaging display that truly captivates your audience, consider incorporating various accessories:
- LED Lights: Attachable LED spotlights can dramatically illuminate your banner, making it stand out in dimly lit venues or drawing attention to key messages during evening events.
- Literature Holders: These attachments allow you to display brochures, flyers, or business cards, providing visitors with tangible information to take away.
- Shelves: Small, attachable shelves can be used to showcase lightweight product samples, branded merchandise, or interactive elements, adding a tactile dimension to your display (XL Displays).
These additions can transform your basic standing banner Dubai solution into a comprehensive and highly effective marketing hub, encouraging greater engagement and interaction with your brand.
Mastering Roll-Up Banner Design: Tips for Maximum Impact
An effectively designed roll-up banner is crucial for capturing attention and conveying your message clearly in Dubai’s bustling event scene. Following these design tips will ensure your banner makes a strong, memorable impression.
- Tip 1: Strategic Logo Placement. Always place your brand logo, company name, and primary branding elements at the top of the banner. This is because viewers’ eyes naturally gravitate upwards when encountering a vertical display, ensuring immediate brand recognition even from a distance (Gogoprint Singapore, 2024-10-10). Placing it high ensures itβs never obscured by people or furniture.
- Tip 2: High-Resolution Imagery. Utilize images with at least 300 DPI (dots per inch) at the final print size to guarantee sharp, clear, and professional-looking graphics. Using low-resolution images will result in blurry, pixelated, or ‘jagged’ visuals when printed large, which can significantly undermine your brand’s credibility and professional image (Gogoprint Singapore, 2024-10-10). Always work with vector graphics where possible, or high-resolution raster images.
- Tip 3: Keep Text Concise and Readable. Your message should be short, punchy, and easy to digest from a distance within a few seconds. Focus on headlines, key benefits, or a core value proposition. Avoid overcrowding the banner with too much text, small fonts, or dense paragraphs, as it will overwhelm viewers and dilute your key message (PrintDrill). Use bullet points for lists and ensure font sizes are large enough to be read from several meters away.
- Tip 4: Command Attention with a Clear Call-to-Action (CTA). A strong and explicit call-to-action is vital for guiding potential customers on what to do next. Include clear, actionable instructions such as “Visit Our Booth,” “Scan QR Code for a Discount,” “Learn More at YourWebsite.com,” “Follow Us on Social Media,” or “Ask Us About Our Special Offer” (Gogoprint Singapore, 2024-10-10). Make your CTA prominent with contrasting colors or a larger font.
- Tip 5: Establish Visual Hierarchy. Thoughtfully arrange your design elements to guide the viewer’s eye through the most important information. Make the most critical details, such as your headline, main offer, or unique selling proposition, the most prominent through strategic use of size, color, and placement. Typically, the eye moves from top to bottom, so structure your content to flow logically.
- Tip 6: Ensure Strong Color Contrast. Good contrast between text and background colors is absolutely essential for legibility, especially in varied lighting conditions often found in exhibition halls, retail spaces, or outdoor settings (PrintDrill). For example, light text on a dark background or vice-versa works best. Poor contrast can render your message unreadable from a distance, making your banner ineffective.
Common Design Mistakes to Avoid for Your Dubai Banner
Even with the best intentions, certain design errors can significantly diminish the effectiveness of your roll-up banner and waste your marketing investment. Being aware of these common pitfalls will help you create a truly impactful display.
- Mistake 1: Ignoring the Bleed Area. The bleed area is a crucial 100mm margin at the very bottom of the banner that is intentionally hidden inside the cassette mechanism when the banner is erected. While your background design or colors should extend fully into this area to prevent unsightly white lines, never place any important text, logos, contact information, or key visual elements within this hidden zone, as they will not be visible (Monster-Mesh, 2025-06-03). Always refer to your printer’s specific bleed and safe zone guidelines.
- Mistake 2: Placing Critical Information Too Low. Important content, such as your main message, headline, contact details, social media handles, or call-to-action, should always be positioned at or above eye level for optimal visibility. Placing it too low risks it being partially or completely obscured by tables, promotional furniture, other display elements, or even by crowds of people standing in front of your banner (Colour Graphics). Ensure your core message is always clearly visible to everyone.
- Mistake 3: Forgetting to Proofread. A simple typo, grammatical error, or incorrect contact number (email address, phone number, website URL) can be an incredibly costly mistake, damaging your brand’s professionalism and leading to missed opportunities. Always proofread your banner design meticulously yourself, and ideally, have at least one other person review it thoroughly before sending it to print to avoid expensive reprints (Essex Sign and Print, 2017-08-14). Attention to detail here is paramount.
- Mistake 4: Overloading the Banner. Resist the urge to cram too much information, too many images, or an excessive number of design elements onto your banner. A cluttered design is distracting, overwhelming, and makes it incredibly difficult for viewers to quickly grasp your core message. The goal is to capture attention and convey one primary idea, not to provide a detailed brochure. Simplicity, white space, and a clear focal point are key for maximum impact (PrintDrill).
Top Use Cases for Roll-Up Banners in Dubai’s Vibrant Market
Roll-up banners are incredibly versatile, making them a cornerstone marketing tool suitable for a wide array of applications across Dubai’s dynamic business landscape. Their adaptability ensures they can meet diverse promotional needs.
- Trade Shows and Exhibitions: These are arguably the prime locations for roll-up banners, serving as essential tools for businesses to stand out amidst competition. They effectively help attract visitors to your booth, convey key messages about your products or services, and provide essential contact or promotional information at major events and expos like GITEX or Arabian Travel Market (Rollupbanner.com). They serve as excellent exhibition banners Dubai businesses rely on for impactful branding and lead generation.
- Retail Spaces: Within shops, boutiques, and large malls, roll-up banners are invaluable for highlighting ongoing promotions, announcing new product launches, or providing clear directional guidance to specific departments or special offers. Strategically placed, they draw customer attention to particular areas, seasonal sales, or featured items, boosting in-store engagement and sales (Rollupbanner.com).
- Conferences and Seminars: For corporate gatherings, workshops, and educational seminars, roll-up banners are ideal for establishing brand presence, displaying event agendas, promoting guest speakers, or serving as clear directional signage to guide attendees to different rooms or registration desks (Rollupbanner.com). They project professionalism and organization.
- Hotel Lobbies and Corporate Receptions: In professional environments, roll-up banners are perfect for warmly welcoming guests, showcasing the range of services offered by a hotel or company, or discreetly promoting temporary events, special packages, or upcoming initiatives within a professional setting (Rollupbanner.com). They provide a dynamic alternative to static signage.
- Promotional and Seasonal Events: For businesses needing quick, impactful advertising during seasonal sales (like Dubai Shopping Festival), holiday promotions, or other limited-time campaigns, roll-up banners offer a flexible and cost-effective solution. They can be rapidly deployed and updated to reflect current marketing efforts, ensuring timely communication with your target audience (Rollupbanner.com).
Roll-Up Banner Printing in Dubai: Costs, Suppliers & Turnaround
Understanding the local market dynamics for roll up banner printing Dubai is crucial for making informed purchasing decisions and ensuring your marketing budget is utilized effectively.
Understanding the Cost
The standard price for a basic, high-quality 85×200 cm roll-up banner in Dubai typically starts from approximately 140-150 AED (β $38-41 USD) as of 2024 (Zahrat Al Madina Printing, Finest Leaders, 2024-08-05). It’s important for businesses to factor in the standard 5% Value Added Tax (VAT) that applies to most goods and services, including printing, in the UAE.
Prices can vary significantly based on several key factors:
- Quality of the Stand: Basic, lightweight stands are the most affordable, suitable for occasional use. Premium stands, featuring more durable mechanisms, heavier construction, and enhanced stability, will naturally cost more. These are a worthwhile investment for frequent use or high-profile events.
- Banner Material: The choice of material directly impacts cost. High-quality, anti-curl materials like polyester-based fabrics or premium blockout vinyl are generally more expensive than basic PVC but offer superior visual appeal and longevity.
- Order Quantity: As with most printing services, bulk orders often result in a significantly reduced price per unit. Many printers offer tiered pricing, where the cost per banner decreases as the quantity increases. For instance, some printers offer rates as low as 110 AED (β $30 USD) each for larger quantities (Deluxe Printing Dubai), making bulk purchasing an attractive option for businesses with multiple events or locations.
It’s always advisable to request detailed quotes from multiple suppliers, specifying your exact requirements (size, material, stand type, quantity) to ensure you get the best value.
Speed and Convenience
Many local printing companies in Dubai understand the fast-paced nature of business and event planning, and consequently offer exceptionally fast turnaround times. You can often find services providing same-day or next-day printing and delivery for urgent requests, ensuring that even last-minute marketing needs can be met. Standard turnaround times typically range from 1-2 business days (Print Arabia), which is still remarkably efficient.
The increasing availability of print-on-demand services with no minimum order quantity (MOQ) has also made it significantly easier and more flexible for Small and Medium-sized Enterprises (SMEs) to order single banners for specific events, seasonal promotions, or testing new designs without committing to large batches (Merchlist, 2025-11-25). This flexibility is a major advantage for agile marketing strategies.
Local Suppliers
Dubai boasts a competitive market for printing services, with numerous reputable suppliers offering high-quality roll-up stands and printing. Key suppliers known for their reliability and service in Dubai and the wider UAE include names such as Zahrat Al Madina Printing, Print Arabia, Deluxe Printing, Arona Trading LLC, Al Manar Stamps, and Spectrum (Zahrat Al Madina Printing, Print Arabia, Deluxe Printing Dubai, Arona Trading LLC, Al Manar Stamps, Spectrum Sustainable Printing Solutions, 2025-01-01). These companies offer a range of options from budget-friendly to premium, ensuring there’s a solution for every need. When searching for roll up banner printing services near me in Dubai, these companies provide reliable options. Companies like Media Print UAE can also assist in navigating these options to find the best fit for your brand’s display needs.
Maximizing Longevity: Care and Maintenance for Your Roll-Up Banner
To ensure your roll-up banner continues to look professional, effectively represent your brand, and serve you reliably for many events, proper care and maintenance are absolutely essential. A well-maintained banner is a long-lasting asset.
- Proper Retraction: The most crucial step to prolonging the life of your banner is careful retraction. Always roll the banner back into its base gently and smoothly. Avoid letting it snap back quickly or forcing it, as this can damage the printed graphic itself (leading to creases or tears) or, more commonly, wear out or break the internal spring mechanism within the cassette (Array Printing, 2025-02-26). Guide the graphic in evenly to prevent it from snagging or crumpling.
- Storage Best Practices: When not in use, always store your banner within its provided carry case. This case protects the graphic and stand from dust, dirt, and minor impacts. Furthermore, store the entire unit in a cool, dry place, away from direct sunlight, extreme temperatures, or high humidity. Exposure to direct sunlight over prolonged periods can cause the graphic colors to fade, while extreme heat or cold can warp the banner material or damage the retraction mechanism (Array Printing, 2025-02-26).
- Cleaning Tips: If your banner graphic accumulates dust or gets dirty, clean it with a soft, slightly damp cloth. For more stubborn marks, use a mild, non-abrasive soap solution sparingly. Always test any cleaning solution on an inconspicuous area first. Crucially, avoid harsh chemicals, abrasive cleaning materials, or rough scrubbing, as these can damage the print, scratch the surface, or remove protective coatings (Array Printing, 2025-02-26). Allow the banner to air dry completely before retracting and storing it.
- Reusing Your Stand: A significant and often overlooked advantage of roll-up banners is that the stand itself is designed for reuse. If your marketing message, branding, or promotional campaign changes, you don’t necessarily need to purchase an entirely new unit. Many printing companies can replace the old graphic with a brand-new one, fitting it into your existing stand. This offers a highly cost-effective and environmentally friendly way to update your marketing displays for different campaigns or events, making your initial investment go further.
Conclusion: Elevate Your Brand Presence in Dubai
Roll-up banners are powerful, portable marketing tools that offer exceptional value and flexibility for businesses and event organizers operating in Dubai’s dynamic and competitive environment. By understanding the common roll up banner sizes Dubai offers, embracing effective design principles, and diligently avoiding common mistakes, you can create displays that truly capture attention and effectively communicate your message. With a clear grasp of local printing costs, diverse material options, and reputable suppliers, you are well-equipped to make informed decisions that align with your budget and marketing objectives. Investing in well-designed and properly maintained roll-up banners will undoubtedly enhance your brand’s visibility, professionalism, and overall marketing efforts across the vibrant landscape of the UAE.
References
Zahrat Al Madina Printing β N/A β Roll up banner printing Dubai
Medium β 2024-10-16 β Roll Up Banner Stands Dubai UAE: A Comprehensive Guide to Choosing the Right Display
Advantage Media β 2024-03-26 β What material is used for roller banners?
Merchlist β 2025-11-25 β The Ultimate Guide to Rollup Banners in the UAE: Print & Buy with Merchlist
Rollupbanner.com β N/A β The Comprehensive Guide to Roller Banners: Versatility, Portability, a – Rollupbanner
Gogoprint Singapore β 2024-10-10 β Design Tips for Creating Eye Catching Roll-up Banners
Display Wizard β N/A β Setting Up A Roller Banner
Al Mariya Design Spot β 2025-08-08 β Types of Roll Up Stands: Choosing the Right One for Your Brand
XL Displays β N/A β Pull Up Banner Accessories | Roller Banners | Fast UK Dispatch
Array Printing β 2025-02-26 β Best Roll Up Banners in Dubai and Abu Dhabi
Spectrum Sustainable Printing Solutions β 2025-01-01 β Roll-Up Banners – Spectrum Sustainable Printing Solutions
Print & Cut β 2025-02-03 β Choosing the Right Banner Stand for Trade Shows and Events
Finest Leaders β 2024-08-05 β How Much Does It Cost to Make a Rollup Banner in Dubai?
Deluxe Printing Dubai β N/A β Rollup Display Banner Printing With Stand (Roll-Up 85x200cms, Indoor Roll up)
Print Arabia β N/A β Affordable RollUp Banners (Dubai) | Same Day Delivery – Print Arabia
Arona Trading LLC β N/A β Rollup Stands Supplier UAE – Dubai – Arona Trading LLC
Al Manar Stamps β N/A β Rollup Banner Printing Dubai – Al Manar Stamps
PrintDrill β N/A β Common Roll-Up Banner Design Mistakes & How to Avoid Them
Monster-Mesh β 2025-06-03 β 7 Roller Banner Design Tips
Premier Signs β N/A β What materials should you print your roll up banner on?
Essex Sign and Print β 2017-08-14 β Five classic roller banner design mistakes you need to avoid
Colour Graphics β N/A β 6 Tips For Impactful Roller Banner Design
Frequently Askes Questions
Q: What is the most common roll up banner size in Dubai?
A: The most common and standard roll-up banner size in Dubai is *85 cm x 200 cm*. This dimension is popular for its balance of visibility and fitting well into most exhibition or retail spaces. Other sizes available include 100×200 cm, 120×200 cm, and 150×200 cm for varied display needs.
Q: How much does roll up banner printing cost in Dubai?
A: The cost for a standard *85×200 cm* roll-up banner printing Dubai typically starts from *140-150 AED (~$38-41 USD)*, as of *2024*. Prices fluctuate based on stand quality, banner material, and order quantity, with bulk purchases often receiving discounts. A standard *5% VAT* also applies.
Q: What’s the difference between a roll up banner and a pull up banner in Dubai?
A: In Dubai, there is no practical difference. The terms ‘roll up banner,’ ‘pull up banner,’ and ‘retractable banner’ are used interchangeably. They all refer to the same portable display product where the printed graphic retracts into a protective base for easy transport and setup.
Q: What materials are commonly used for roll-up banners?
A: Common materials for roll-up banners include *PVC (Polyvinyl Chloride)*, *polyester*, and *vinyl*. PVC is durable and versatile, while polyester offers a premium, non-glare matte finish less prone to curling. *Blockout material* is also used to prevent show-through.
Q: What are key design tips for impactful roll-up banners?
A: For impactful designs, place your logo at the top, use *high-resolution images (at least 300 DPI)*, keep text concise, and include a clear call-to-action. Ensure strong color contrast and avoid placing critical information too low or within the *100mm bleed area* at the bottom.
Q: How can I ensure my roll-up banner lasts longer?
A: To maximize longevity, gently roll the banner back into its base, avoiding quick snaps. Store it in its carry case in a cool, dry place away from direct sunlight. Clean the graphic with a soft, damp cloth and avoid harsh chemicals. The roll-up banner stand can often be reused with a new graphic.
